Conversations that become architecture
Align before Design
Formform interviews everyone who will live in the house you are designing and turns the conversation into an architecture document. What they say becomes a brief: budget and site, daily habits, and the things nobody thinks to mention.
Most of what matters never gets said.
One person does the talking. The quiet one nods and moves in anyway. The rest scatters into a notebook, a thread, a call you half remember. Six months on you redraw at your own cost, or nobody says anything and the house is quietly wrong for as long as it stands.
Design errors got twenty years of software. The conversation got nothing.
An interview that adapts, collects everything, and turns it into a brief.
That is the tool it never got. Everyone answers on their own time, each question written from the last. Everything lands in one place you can steer, and the brief is built from their words.
See how their answers become a brief.
What your client sees
Loading the interview
Change any answer. All of it redraws.
What it means
Answer the questions and the reading appears here.
What you get back
How to get it.
- Step 1Apply for the pilotA person reads every application.
- Step 2Invite your client's householdEveryone who will live there gets their own link. No account to make.
- Step 3Read the answers as they landThey reach you in batches, while the interview is still running.
- Step 4Steer the brief, then export itYou decide what belongs in it. Formform writes it from their words.
Questions we get asked.
Is Formform for architects or for their clients?
Formform is for architects, interior designers and renovation contractors. Your clients answer the interview asynchronously, on their own time, but you are the primary user. The tool is built to capture your client's input, extract patterns, and generate a workspace where you can organize that data into a usable design brief.
Does this replace face-to-face briefing?
No. Formform handles the systematic elicitation: the questions you'd otherwise ask over an hour of coffee, so your first meeting can be a design conversation, not intake. Your clients arrive prepared; you spend the meeting on judgment, not note-taking.
Will the AI design the project for me?
You are always in the driver's seat. Our AI helps you organize information and can suggest moves if you ask it to, but the creative decisions are always yours.
How do I convince my client to use Formform?
Lead with respect for their time and their voice. Tell them the interview adapts to their project, and takes 30 to 60 minutes from their phone, or wherever suits them. It's designed to help them think through their own priorities before your first meeting. Formform is basically a tool that makes sure all their needs are addressed and the project follows their story uniquely.
What makes Formform different from a regular design questionnaire?
A questionnaire asks every client the same questions. Formform's interview adapts: it probes deeper on threads that matter, skips what's irrelevant, and the client's answers impact what the next questions will be. The output is a structured workspace where you can see what emerged and steer the brief.
What happens to my client's data?
Your clients' interview answers live in your project workspace, visible only to you. Formform is EU-based and built for GDPR and EU AI Act compliance. All briefs carry an AI-disclosure footer, and every claim in a brief links back to the source that produced it. See the privacy policy for the full data handling terms.
Can I bring in the notes, threads, and photos I already have?
Yes. Paste WhatsApp threads, meeting notes, or site-visit observations directly into your workspace chat. Formform extracts what matters, attributes it to the right client, and files it alongside the interview material. Photos can be uploaded and referenced the same way.
What device do clients use for the interview?
Their phone, tablet, or laptop, or whatever they have handy. The interview works in any browser, so there's nothing to install; clients can even start on one device and finish on another.