Every client,
truly understood.
FormForm conducts the client discovery conversation so you can focus on design.
Every client,
truly understood.
FormForm conducts the client discovery conversation so you can focus on design.
Focus on design, not discovery.
Here's what you never have to do again:
3-hour intake meetings
AI conducts natural conversations asynchronously
"What do you mean by modern?" emails
115 objectives capture nuance automatically
Playing couples therapist
Household conflicts surface before you design
Scope creep surprises
Deep understanding means fewer revisions
FormForm handles the conversation. You get the brief.
Get StartedSimple pricing that scales with you.
Start with a 14-day free trial. No credit card required.
Solo
For individual architects with a focused practice.
- 3 active projects
- 4 household members per project
- AI-powered client discovery
- Comprehensive design briefs
- Conflict detection
- Email support
Studio
For small firms ready to scale their practice.
- 10 active projects
- 6 household members per project
- Everything in Solo
- Priority support
- Team collaboration
Agency
For large organizations with unique needs.
- Unlimited projects
- Unlimited household members
- Everything in Studio
- White-label options
- Custom integrations
- Dedicated account manager
All plans include the same AI, same insights, same briefs.
Questions architects actually ask.
Everything you need to know before getting started.
Trust
89% completion rate. The AI adapts to their pace and never feels like a form. Most clients finish in 15-20 minutes across multiple sessions.
FormForm extracts insights across 115 research-backed objectives. Designers review everything before it becomes a brief.
The AI naturally follows up. Vague answer? It asks a clarifying question. The conversation continues until preferences are clear.
Workflow
Absolutely - but now your first meeting is about design, not discovery. You arrive with deep understanding already.
FormForm replaces the intake/discovery phase. Send clients a link before your kickoff meeting. Review their brief, then design.
You provide project context and client notes. The AI uses this to personalize the conversation to each project.
Value
Solo tier ($49/mo) supports 3 active projects. Pause anytime - your data stays safe.
Start with a 14-day free trial. Run a real conversation, see a real brief. No credit card required.
Active project count and household size limits. All tiers get the same AI, same insights, same briefs.
Still have questions? We'd love to hear from you.
Contact Us