Evidence
Something a client said, kept whole and kept theirs. It lives once, at project level, and themes point at it, so one sentence can inform several themes at once.
A Formform project is made of what your clients said, the branches you’re exploring, the decisions you’ve made inside them, and the boundaries around all of it. This chapter takes each in turn.
Formform starts from what your clients actually say, not from assumptions or templates. Each answer is captured whole as a piece of evidence, kept in the words it arrived in and linked to the person who said it.
Where a statement came from
Origin
Whose observation you are about to rely on. Four kinds of authority along one line, and not four grades of quality.
Said by the person it is about
Nobody said it
Inside the client end
The same question one zoom closer: how far a statement travelled before it reached you. No number is shown for this, and it is the most reliable sign that somebody in the household has not been interviewed yet.
A theme is a named branch of the design: one line of thinking you follow through the project, where what your clients want meets what you decide.
Two readings of one field
points at
points at
A move is a single decision you make inside a theme. It is a design assertion: something you decided, as distinct from something you found.
What each one rests on
addresses one
addresses four statements
No line arrives here. Nothing anyone has decided answers this yet.
A constraint is a boundary the work has to stay inside. A budget, a planning limit, a line you have drawn yourself. Every later decision is measured against it.
How far a limit reaches
A project constraint reaches every decision, whichever theme it was made in. A theme constraint reaches the decisions inside that theme.
measured against both
measured against the project limit only
One action sets the system working without being asked: confirming a move. The moment you do, the rest of the evidence is read again to see what changed. It finds the tension, gathers the clashing lines and drafts the options, then stops. The decision stays yours.
One move confirmed, and what the re-read turned up
is read against
Everything already there
turns up
A brief is the deliverable: your decisions written up for someone else to read. Because each move stays tied to its evidence, every claim in it traces back to a client’s own words. Nothing in a Formform brief is unsourced.
A line in the brief, walked backwards
cites
informed by
said by
The words
Eight terms the rest of the guide uses without stopping to explain. This is the one page they all sit on together.
Something a client said, kept whole and kept theirs. It lives once, at project level, and themes point at it, so one sentence can inform several themes at once.
A named branch of the design you are exploring, defined by the evidence pointing at it and the decisions you have made in it.
A design assertion, something you decided. Every move belongs to a theme and carries the evidence that informed it.
direction
A move you have committed to.
idea
A move you are still pressure-testing.
A boundary the work stays inside. Every later decision is measured against it.
Something a client wants that no move addresses yet. It closes when a move covers it.
An area of a theme where nobody has been asked yet. It closes when new interview evidence fills it.
A decision that cannot hold alongside something else you have committed: another move, or a constraint.
The deliverable. Generated from the moves you committed, steered in chat, with every claim carrying its source.
What this is for
All 12 partsArchitects interview their clients, then write a brief. Everything real is said in the first, every decision made in the second, and the reasoning between is invisible. Nobody can check it, and when it’s wrong you find out in design development.